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WHEN MARKETING SHOULD NOT BE YOUR PRIORITY

About a year ago I had a meeting with a business owner in the hospitality sector. Revenue was down, profits were down, debt was up and cashflow was negative. This person had reviewed and cut costs, entered into payment arrangements with suppliers and believed that the answer to the problems lay in better marketing because […]

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NOW - WHERE - HOW: A SIMPLE BUSINESS PLANNING TOOL

Planning for anything in your business can be a daunting process but it needn’t be. The NOW - WHERE - HOW process follows three simple steps that can guide you towards putting together a strategy to do almost anything from a simple action plan to a comprehensive business plan. Step 1: Start by asking where […]

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